Rolls Royce

Rolls-Royce needed a series of explainer videos to communicate complex ideas about their Trent series of airplane engines in a clear, engaging and accessible campaign focused on C-suite executives and decision-makers.

We created five explainer videos to showcase the standout, game-changing features of Rolls-Royce engines. These short, presenter-led clips, featuring a young Rolls-Royce engineer, were calibrated to journalists and decision-makers at the right level for them to quickly understand and engage with the products and initiatives.

As storytelling lead, I interviewed stakeholders at Rolls-Royce in order to plan and script the shoots. Our team then shot (on site at Rolls-Royce in Derby) and edited the series from start to finish – combining cinematic visuals, kinetic typography, and a dynamic soundtrack to bring each message to life. As Content Director, during shooting I had responsibility for directing and managing the young presenter as well as working with our Head of Video to set-up shots, and with Rolls-Royce to incorporate last minute script changes.

The result is a suite of videos that tell a story of innovation, transformation and global leadership.