RSA Journal
Since 2022, I have served as Editor of RSA Journal, the publication of the Royal Society of Arts, which goes out to the 31,000-strong Fellowship quarterly. In 2023, I led a team in re-imagining how the Journal could transform in order to better connect with new audiences to drive Fellowship engagement and retention.
Gates Cambridge
As content lead for the Gates Cambridge Scholarship’s 25th anniversary campaign, I worked with my team to develop fresh messaging around GC’s purpose and the impact of their scholars and alumni. This messaging then became the basis of ‘The Ripple Effect’ a multimedia campaign designed to raise the Scholarship’s profile.
Sappi: Made for Life
For global woodfibre producer Sappi, I helped to mastermind ‘Made for life’, an inspiring multimedia campaign designed to evolve the Sappi brand narrative by celebrating the company’s commitment to sustainability through the people, ideas and innovations that nature makes possible.
Rolls Royce
As storytelling lead on this series of five explainer videos for Rolls-Royce, I worked with the team to communicate complex ideas about Rolls-Royce’s Trent series of airplane engines in a clear, engaging and accessible campaign focused on C-suite executives and decision-makers.