Informa

Life @ Informa

I led a global employer brand campaign for Informa, a FTSE 100 publishing, business intelligence and events company with colleagues across 30 countries.

The campaign aimed to strengthen connection and support retention, particularly among colleagues working from home, by showing what makes life at Informa distinctive. The challenge was that post-Covid and following a period of rapid growth through acquisition, the new Informa culture had to be redefined.

What I led

Inspired by Informa’s newly articulated core values (‘ingredients’), I developed the creative concept and proposed the campaign microsite. I interviewed colleagues across London, Singapore, New York and Dubai, travelling to New York and Dubai to direct shoots and conduct interviews in person.

I scripted the final colleague films, wrote the microsite content and produced social assets, connecting individual stories into a cohesive global employer brand campaign.

The work

The microsite and content suite served both internal and external audiences: reminding colleagues what connects them to Informa and introducing its culture to potential recruits.

Colleague stories, adapted for social: