Gates Cambridge

The Gates Cambridge Scholarships are competitive post-graduate awards for non-UK nationals determined to be future leaders committed to supporting the lives of others to study at the University of Cambridge. This campaign was developed to celebrate the Gates Cambridge Scholarship’s 25th anniversary in 2025.

Gates Cambridge needed to develop fresh messaging around their purpose and the impact of their scholars and alumni, with the objective being to raise the profile of the Gates Cambridge Scholarship.

Together, our team built The Ripple Effect – a dynamic campaign celebrating the global impact of Gates Cambridge scholars, and supported the inaugural Impact Prize 2025. The campaign amplified that every Gates Cambridge scholar is a recipient of opportunity, and that each used it to generate meaningful change, and influence communities around the world.

The unifying theme of ‘impact’ was central to campaign communications. The roll-out included storytelling and social media executions around notable alumni, focused on the tangible impact they had made.