PRISM
I worked with management consultancy Arthur D. Little (ADL) to reimagine their quarterly print journal, PRISM, as a living ecosystem that could better communicate the speed, complexity and interconnectedness of business in the age of AI.
Our pitch to ADL was that they needed to rethink their content through a prismatic lens, which would not only ‘Make the invisible visible’ (the new strap) but consider how each piece of content might work as hard as it could, reaching a wider, yet still targeted audience. The long (4,000-word +), quasi-academic articles of the print Journal became a thing of the past, replaced with insightful, journalistic pieces that, while still challenging, were designed and packaged for a wider audience, not just specialists.
We redefined Prism’s entire content programme, solidified a robust digital content strategy including social assets to promote new articles, and turned the static journal into an always-on content platform that is reaching farther and wider every month.